Cap Table Partner
Pulley + Finvisor: equity that is clean, modeled, and accounted for
Getting your cap table right early is one of the most important things a founder can do before a raise. Pulley makes that straightforward with real-time dilution modeling and a clean ownership dashboard. Finvisor handles the accounting so your equity compensation shows up correctly in your financial statements every month.

Pulley
Cap table management, round modeling, and 409A valuations for startups
San Francisco, CA
- Cap table management
- 409A valuation
- Round modeling
- Equity management
- Startup equity
What is Pulley?
Pulley is a cap table management platform built for founders who want a clear picture of their ownership and dilution at every stage. It handles cap table tracking, SAFE issuance, stock option plan administration, round modeling, and 409A valuations in one place.
Pulley’s round modeling tools let founders see the dilution impact of a new raise before it happens, including SAFEs, convertible notes, and priced rounds. That real-time visibility helps founders make more informed decisions at the negotiating table and communicate clearly with existing investors.
Finvisor recommends Pulley to early-stage clients who want a founder-friendly cap table platform with transparent pricing and strong modeling tools. We manage the accounting side, so stock-based compensation and equity entries are recorded correctly in your books every month.
How Finvisor Works with Pulley
We manage the accounting side of your equity program. Stock-based compensation entries are posted monthly, equity transactions are recorded correctly, and your financials always reflect your cap table accurately.
Cap table tracking and ownership management
Coordinate cap table updates and option grants with Pulley
409A valuations and fair market value determinations
Post stock-based compensation expense to the correct GL accounts monthly
Round modeling with dilution analysis
Manage 409A timing to align with financing events
Stock option plan administration and employee grants
Use round modeling data to keep financial projections accurate
SAFE and convertible note tracking
Ensure equity accounting is accurate and audit-ready every month
Cap table tracking and ownership management
Coordinate cap table updates and option grants with Pulley
409A valuations and fair market value determinations
Post stock-based compensation expense to the correct GL accounts monthly
Round modeling with dilution analysis
Manage 409A timing to align with financing events
Stock option plan administration and employee grants
Use round modeling data to keep financial projections accurate
SAFE and convertible note tracking
Ensure equity accounting is accurate and audit-ready every month
FAQ
Questions we hear all the time.
If yours isn't here, we'd love to answer it directly.
Finvisor primarily manages the accounting side: stock-based compensation entries and making sure equity transactions flow correctly into your books. For cap table setup, we coordinate with you and your legal counsel to make sure Pulley reflects accurate ownership records.